Alaska Airlines Expands Companion Fare to Include Hawaiian Airlines Flights

Are you ready to unlock incredible travel savings? Alaska Airlines has just made a game-changing announcement: its popular $99 Companion Fare™ can now be redeemed on Hawaiian Airlines flights across North America, including dream trips to Hawaiʻi! Effective July 11, 2025, this exciting update is a major step in combining the loyalty programs of Alaska Airlines and Hawaiian Airlines, offering unmatched value to Alaska Airlines Visa Signature® and Visa® Business cardholders.

Companion Fare Expansion: Meeting Customer Demand for Hawaiian Travel

This exciting Companion Fare extension directly answers long-standing customer demand. Alaska Airlines cardholders have consistently requested the option to use their Companion Fare for Hawaiian Airlines flights, eager to visit the beautiful Hawaiian Islands. With this benefit, cardholders can now secure a companion ticket for only $99 (plus taxes and fees) when booked with their Alaska Visa Signature® or Alaska Visa® Business card. This provides substantial travel savings and significantly boosts the overall value proposition of owning Alaska Airlines Visa cards.

Seamless Integration: Alaska and Hawaiian Airlines Loyalty Programs

The expanded Companion Fare is a key part of a broader initiative to merge the Alaska Airlines Mileage Plan and HawaiianMiles loyalty programs into one cohesive, unified program. Recent enhancements to this integrated loyalty program also include:

• Global Getaways: Enjoy more options to redeem miles for flights to exciting international destinations.
• Seamless Miles Transfers: Effortlessly transfer miles between the Alaska Airlines and Hawaiian Airlines loyalty programs.
• Reciprocal Elite Benefits: Elite members of both programs now enjoy shared perks like priority check-in and convenient baggage handling.

Strategic Advantage: Boosting Alaska Airlines' Market Position

The successful integration of Alaska and Hawaiian Airlines' loyalty programs, spearheaded by the Companion Fare expansion, represents a very astute strategic move. Given that Hawaii remains a top destination and leisure travel continues its strong growth, providing this specific benefit perfectly positions Alaska Airlines to significantly increase its market share. This strategy is especially vital as Alaska strives to deliver a customer experience that rivals even larger carriers, focusing on consistent value beyond just competitive pricing. This development, following Alaska's acquisition of Hawaiian Airlines, is set to:

• Drive Cardholder Acquisition: Attract more new customers to apply for Alaska Airlines Visa cards.
• Boost Revenue: Lead to increased flight bookings and overall revenue for both participating airlines.
• Intensify Competition: Encourage other airlines to review and improve their own loyalty programs to stay competitive.

Conclusion: Enhanced Value for Alaska Airlines Customers

The expansion of the Companion Fare to include Hawaiian Airlines flights clearly demonstrates Alaska Airlines' unwavering commitment to its customers and its forward-thinking approach to developing a robust loyalty program. By actively responding to customer feedback and delivering such tangible benefits, Alaska Airlines is solidifying its foundation for long-term success within the dynamic airline industry. This strategic enhancement not only offers immense value to cardholders but also establishes a new benchmark for airline loyalty programs, potentially shaping future airline mergers and competitive landscapes. Ultimately, this significant move highlights a strong focus on nurturing customer loyalty and providing consistent value, distinguishing Alaska Airlines beyond mere price competition.