How to Reduce Apple TV+ Subscription Cost After the Recent Increase

Understanding the Recent Price Hikes

Amid growing questions about how to manage the Apple TV+ subscription cost after the recent increase, which saw the price rise from $9.99 to $12.99 per month in August 2024, opportunities are emerging for existing users to enjoy the service at a lower cost. This latest Apple TV+ price increase follows a previous hike in October 2023, when the price rose from $6.99 to $9.99 per month, making this the third increase in three years. (Source: CNBC, TechCrunch).

Discovering the Special Retention Offer

A number of existing Apple TV+ subscribers, who sought to cancel their subscription, discovered an unadvertised offer aimed at retaining them. This special offer allows a reduction in Apple TV+ cost to $5.99 per month for two months, representing a discount of over 50% before returning to the new price. This strategy and its positive results quickly spread across Apple TV+ forums, confirming the widespread availability of this offer for customers considering leaving. (Source: Tom's Guide).

It is worth noting that this attractive promotional offer is exclusively for existing customers and is not available to new subscribers. Previously, there was an Apple TV+ subscription offer for new users providing a discount of over $50 when subscribing to an annual plan worth $99; however, this offer is no longer available.

Additional Cost-Saving Strategies

In addition to the aforementioned offers, there are several other strategies to save on Apple TV+ and enjoy the service at a reduced cost. For instance, customers who purchase a new Apple device receive three free months of Apple TV+ service. T-Mobile network subscribers in the United States can also take advantage of an offer that grants them a full year of free subscription. The Apple One bundle is another option that combines several Apple services, including Apple TV+, at a reduced price, while Comcast offers packages that include an Apple TV+ subscription with its other services. Direct discounts on Apple subscriptions and services are usually rare, which makes these opportunities more valuable.

Why the Cancellation Strategy Works

The strategy of attempting to cancel a subscription to get better retention offers is not a new practice; rather, it is a common tactic used by subscribers with many other streaming services, such as YouTube TV, when they raise their prices. This method proves effective in securing better deals and special offers from various service providers, including Apple TV+.