Life360 Launches Non-Arrival Notification Feature to Enhance Family Safety and Location Tracking

The leading location-tracking app, Life360, today announced the launch of a new, innovative notification feature designed to instantly inform users if a friend or family member does not arrive at a specified location at the expected time. This addition enhances family safety and reduces the need for constant monitoring of individuals' whereabouts, providing greater peace of mind for users.

Importance of the Feature and Its Launch Timing

Life360 stated that the timing of the "Non-Arrival Notification" feature's launch coincides with the back-to-school season, aiming to alleviate parental anxiety about their children's safe arrival at school. The company considers this feature an effective alternative to repetitive messages sent to inquire about one's whereabouts.

How to Activate the Non-Arrival Notification

To activate the non-arrival alert feature in the Life360 app, users can navigate to the relevant person's circle, then tap on their profile, and select "Set Non-Arrival Alert" to configure the alert.

Alert Flexibility and Features

Life360 allows users to specify a particular location and time to receive a one-time notification if a person does not arrive at the designated destination on schedule. These alerts can also be set to recur periodically by selecting the "Repeat" option and choosing the desired days of the week.

This feature includes a short grace period after the set arrival time, after which the alert is automatically activated, ensuring the accuracy of notifications.

CEO Statements

Mike Zimen, Life360's Chief Marketing Officer, stated in an official announcement that "Family coordination is typically a major source of anxiety for families, and this concern significantly increases during the busy back-to-school season. In this context, Life360 app downloads peak in the weeks leading up to the new academic year."

Zimen explained that "Non-arrival alerts are specifically designed to provide peace of mind for parents, reducing their need to constantly check their children's whereabouts. They serve as a tool to foster trust within families by ensuring individuals reach their intended destinations, while also providing a backup alert system that enables quick intervention and understanding the reason for any arrival delays."

Usage, Privacy, and Availability

Despite Life360's focus on parent-child use cases, the company confirmed that any individual within a family circle can set up alerts for any other member, provided location sharing is enabled. It's worth noting that Life360 grants users the freedom to disable location sharing at any time they wish, ensuring full control over their privacy.

The new "Non-Arrival" feature was launched today for all Life360 users in the United States, and it is scheduled to be available to international subscribers in the coming weeks.