Samsung Launches the World's First Micro-RGB TV: A Revolution in Color Accuracy and Display Technology

Micro-RGB TV Launch: Samsung has officially launched the world's first TV based on Micro-RGB technology, promising a revolutionary viewing experience that redefines visual display standards. This TV, initially available in a 115-inch size, uses ultra-small LED units to set "a new standard for color accuracy, contrast, and immersive viewing in the ultra-luxury TV market."

Micro-LED Technology: This innovative display relies on Micro-LED technology, a self-emissive display technology composed of millions of microscopic individual pixels. Unlike LCD screens that require backlighting, Micro-LED units emit their own light and color directly, giving them a significant advantage in delivering infinite contrast and true blacks, similar to OLED technology. However, it surpasses OLED due to the use of inorganic materials (GaN - Gallium Nitride), which provides higher brightness and a longer lifespan, with complete resistance to screen burn-in.

AI-Enhanced Color Performance

Micro RGB AI Engine: Samsung's new TV is powered by the advanced "Micro RGB AI Engine," which analyzes each frame of content in real-time to optimize color output and brightness. The engine can also enhance faded color tones to make them more vibrant and deep, ensuring an immersive viewing experience. The TV has achieved 100% color coverage of the BT.2020 standard, the adopted standard for Ultra High Definition (UHD) broadcasting, qualifying it for the "Micro RGB Precision Color" certification from the prestigious German VDE Institute (Verband der Elektrotechnik), which confirms the display's superior color accuracy.

Availability and Price

Initial Availability: Although the TV will initially be launched only in a 115-inch size, Samsung plans to rapidly expand the size lineup to meet the needs of various customers worldwide, following its initial launch in the United States.

Pricing Details: The TV will first be available in South Korea at a price of 44.9 million Korean Won (approximately 32,000 USD), before making its way to global markets. Despite its current high price, this promising technology is expected to be available in more affordable models in the future, becoming a strong competitor to OLED technology in the premium TV market.