Comprehensive Summary of Apple's Event: iPhone 17 Devices, Apple Watch 11, and AirPods Pro 3

Apple unveiled its latest innovations and products at its recent "Awe Dropping" conference held in Cupertino. The exciting event, which lasted a full hour, showcased a wide range of new devices, including the series of iPhone 17, and Apple Watch Series 11, and Apple Watch Ultra 3, in addition to iPhone 17 Air and Apple Watch Series 11.

iPhone 17 Series: Advanced Technologies and Innovative Designs

Apple began the event by introducing the standard iPhone 17 model, starting at $799 USD. This phone now features a 120Hz ProMotion display, an advanced Apple display technology that offers an adaptive refresh rate of up to 120Hz. This technology automatically adjusts the refresh rate to provide ultra-smooth scrolling and gaming, while lowering it to slower rates (such as 1Hz in Always-On Display mode) to conserve battery life when displaying static content, ensuring a more responsive visual experience and efficient power consumption. For more about ProMotion technology, visit Trusted Reviews. The phone also includes an improved front camera for flexible recording and a powerful A19 chip. The iPhone 17 is available in Lavender, Foggy Blue, Black, White, and Sage colors. It features a 6.3-inch screen with thinner bezels, a peak outdoor brightness of 3000 nits, and Ceramic Shield 2 which provides three times more scratch resistance, and a seven-layer anti-reflective coating to reduce glare. The system supports iOS 26 important upgrades such as real-time translation and visual Artificial Intelligence features.

The star of the show, however, was undoubtedly the new iPhone Air model at $999, Apple's thinnest and lightest phone yet. It is powered by the more powerful A19 Pro chip, features only one camera sensor due to its limited design, and boasts a durable build. The phone supports the embedded eSIM globally, and measures 5.6mm thick with a 6.5-inch Always-On display, and a ceramic cover for five times higher resistance. It includes a 48MP fusion camera system (including a 12MP telephoto lens with 2X optical zoom), precise focus control, multiple shooting modes, custom 28mm and 52mm lenses, and a 12MP Center Stage front camera. It offers all-day battery life (40 hours of video playback with a MagSafe pack). It features a new N1 chip (supporting Wi-Fi 7, Bluetooth 6, Thread) and an upgraded C1X modem for high power efficiency.

The Pro and Pro Max models, starting at $1099 and $1199 respectively, also received a redesigned back cover, with a larger camera guard featuring an improved telephoto sensor. A new vapor chamber cooling system maintains peak phone performance for longer, significantly extending battery life. These models are powered by the A19 Pro chip (six-core CPU, five-core GPU with a dedicated neural accelerator for Artificial Intelligence). They come in an aluminum design for lighter weight and greater durability, and feature the largest battery in an iPhone. They boast an anti-reflective screen coating and three 48MP fusion cameras (8x optical zoom quality). They support ProRes RAW and Genlock capture for professional video. Available colors are Silver, Cosmic Orange, and Dark Blue.

All new iPhone 17 phones are available for pre-order starting Friday, September 12 at 5 AM PT, and available for sale starting Friday, September 19.

Apple Watch Series 11: Thinner Design and Advanced Health Features

The Apple Watch Series 11 starts at $399, and is thinner and more comfortable than ever, featuring ultra-fast 5G connectivity, new and attractive watch faces (Flow, Exactograph), and a highly scratch-resistant ceramic design. It offers up to 24 hours of continuous battery life, and is available in Jet Black, Rose Gold, and Space Gray. It supports a blood pressure detection feature, which has received FDA approval, and will arrive on Series 9, Ultra 2, and newer models next week. It also includes sleep score features for improved sleep quality tracking.

Apple Watch Ultra 3: Adventures Without Limits

The Apple Watch Ultra 3 comes at $799, featuring a brighter, wider-angle OLED display with thinner bezels, allowing for a larger, more immersive screen. This watch will be the first Apple Watch to offer satellite connectivity for emergency messages and location syncing in remote areas, in addition to 5G support. It also boasts the longest battery life of any Apple Watch, up to 42 hours on a single charge, making it ideal for adventurers.

Apple Watch SE 3: Great Value and Essential Features

The Apple Watch SE 3 starts at $249, powered by the efficient S10 chip, and now includes an Always-On display, a new feature for this budget model. This model also offers fast charging for the first time, giving users up to eight hours of battery life with just a 15-minute charge. It maintains a total battery life of 18 hours and is compatible with iOS 26, which unlocks advanced features and enhanced user experiences.

AirPods Pro 3: Immersive Audio Experience

The event began with the launch of AirPods Pro 3 at $249, featuring multi-port acoustic engineering to improve sound quality in music and calls. The new earbuds boast twice the active noise cancellation capability compared to previous models, and up to eight hours of battery life with active noise cancellation enabled, an increase of four hours. They will also support live translation powered by Artificial Intelligence from Apple, and come with new ear tips in five sizes for optimal comfort and sound isolation. They are expected to ship without a charging cable, aligning with Apple's efforts to reduce electronic waste.

Pre-orders for new Apple devices are available this week: iPhone 17, Watch 11, AirPods Pro 3, and more.