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The EU Moves to Kill Infinite Scrolling

myhome

14 Feb, 2026

The EU Moves to Kill Infinite Scrolling

Social Media Addiction

Why Infinite Scrolling is Being Targeted

The European Union has declared war on addictive design patterns used by major social media platforms. The Digital Services Act (DSA) is now being leveraged to force companies like TikTok, Meta (Facebook and Instagram), and YouTube to abandon the "infinite scroll" mechanism. This design keeps users glued to their screens for hours, often without realizing how much time has passed.

Protecting Digital Well-being

Regulators argue that infinite scrolling exploits human psychology, creating a dopamine loop similar to gambling. This is particularly harmful to minors. The EU's move aims to prioritize user mental health over platform engagement metrics. Companies that fail to comply could face massive fines, potentially reaching 6% of their global annual turnover. This marks a significant shift in how digital products are allowed to operate in Europe, and could set a global precedent.

myhome

https://www.aymany.com/

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