Polar Loop: Polar's New Fitness Tracker

Introduction to Polar Loop and its Evolution

Polar Company: Polar, a leader in health monitoring solutions, has been a key industry benchmark since launching its first heart rate monitor over three decades ago. Today, Polar expands this innovative technology to its advanced range of sports watches, introducing the new fitness tracker, Polar Loop.

Loop Design: The Polar Loop bracelet features a minimalist design without a display screen, similar to devices like Whoop Band and Amazfit Helio Strap. Loop primarily relies on the powerful Polar Flow platform available for smartphones, which seamlessly integrates with all other Polar watches, offering a comprehensive user experience.

Polar Loop Features: One of Polar Loop's most prominent features is its one-time purchase model; for $199.99, users get permanent access to the integrated Polar Flow ecosystem, with no monthly subscriptions. Unlike traditional sleep tracking devices that focus solely on nighttime, Polar Loop offers comprehensive tracking of steps, active moments throughout the day, in addition to automatic workout detection, and providing detailed analyses of sleep quality.

Polar's Vision: Encouraging Daily Momentum

CEO Statement: Sander Veerring, CEO of Polar, stated: "With the launch of Polar Loop, we aim to encourage individuals to focus on daily momentum – those small, continuous steps that make a big difference in the long run. Life itself consists of loops, shaped by our daily habits and choices. By empowering people to understand and improve these patterns, we contribute to fostering sustainable progress and healthy lifestyles for all."

Technology and Design

Physical Design: The physical design of Polar Loop sports bracelets boasts unique elegance, with woven fabric straps available in nature-inspired colors. The Loop bracelet relies on Precision Prime sensor technology to capture and record heart rate data. The Polar Flow app then transforms this data into valuable insights about sleep, recovery, activity, and training. In addition to the powerful smartphone app Polar Flow, the Polar Flow website offers an ideal platform for tracking personal progress trends and setting up and executing free and effective training plans.

Durability and Battery Life

Water Resistance: The Polar Loop bracelet is designed to be water-resistant up to 20 meters, making it an ideal choice for swimming and daily use in aquatic conditions. Polar products' water resistance is tested in line with international standard ISO 22810 or IEC60529 to ensure reliability (Polar Support). As for battery life, Polar Loop typically provides 5 to 6 days of continuous use on a single charge (Tom's Guide, 2014; DC Rainmaker, 2013). However, this life may decrease to one or two days with frequent swimming, as water entry can continuously activate the display and consume battery power more quickly (DC Rainmaker, 2013).

Availability and Pricing

Availability and Pre-order: The Polar Loop bracelet will be available for pre-order starting September 3, with shipping commencing on September 10. The device is priced at $199.99 and comes in three elegant colors: Greige Sand, Night Black, and Brown Copper. Additional straps in various colors can also be purchased for $19.90 each, allowing for more customization options. Follow us on ZDNET for a detailed and comprehensive review of the Polar Loop bracelet coming soon.