Zillow Unveils Direct Messaging to Streamline Home Searching with Family & Friends
Zillow Launches Direct Messaging Feature to Simplify Property Search
Details of the Direct Messaging Feature
Zillow launched its Direct Messaging (DMs) feature in its leading real estate application on October 28, 2025, aiming to simplify the process of sharing and exchanging home listings. This new feature, which eases property search, allows users to invite a home shopping partner (such as a friend, family member, or spouse) to chat and exchange new property discoveries directly within the app.
Conversations can be easily initiated from the user's inbox, where the Zillow app generates a special invitation link that can be shared for the other party to instantly join the home search journey, thereby enhancing the collaborative property search experience.
Importance of the Feature and Its Integration with Zillow Tools
The addition of this feature is vital and necessary, especially since over 60% of home buyers collaborate in the search process, often sharing ownership with at least one other person. Zillow's Direct Messaging feature organizes all listing conversations into an integrated thread, significantly reducing the need to navigate between different applications and preventing lost messages, which can slow down the buyer's pace.
This helps users track all discussed property listings with their shopping partner, saving them the hassle of sifting through irrelevant conversations and photos to find valuable information.
This feature is part of Zillow's fall product launch, which also includes other innovative tools like Virtual Staging and Zillow Home Loans verified pre-approval, reflecting Zillow's commitment to providing a comprehensive real estate ecosystem supported by technology to simplify the home acquisition journey.
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