The Best Online Stores for Luxury and Everyday Jewelry: Your Comprehensive Guide

Buying jewelry online is an ideal option whether you're looking for a custom necklace to express your feelings, a diamond bracelet to add a touch of luxury, or unique earrings for your special occasions. The number of modern and elegant brands worth discovering in the digital jewelry world is growing, offering endless choices. The main challenge lies in finding high-quality jewelry at reasonable prices, and choosing the piece that suits your taste and needs. Explore with us the best of these brands that offer practical and elegant designs, perfect for wearing on both formal and everyday occasions.

Essential Tips for Confident Online Jewelry Shopping

To ensure a successful and secure experience when buying jewelry online, it is essential to consider some important tips. This includes checking return policies, reading customer reviews, and understanding the quality of the materials used.

• Check return and exchange policies: Before completing a purchase, ensure that the store offers a clear and flexible return and exchange policy. This gives you peace of mind in case the item isn't what you expected. It's recommended to look for stores that offer a return period of at least 30 days, with details on who bears the shipping costs for returns. (Source)
• Read customer reviews and ratings: Previous customer experiences are a strong indicator of product quality and store reliability. Look for reviews on the website itself and on external platforms to ensure transparency and credibility. Pay particular attention to comments regarding quality, accuracy of description, and customer service. (Source)
• Understand materials and quality: Learn about the materials used to make the jewelry (such as 14K or 18K gold, sterling silver, gold plating). Ensure that the product description clearly states the type of metal and gemstones, and any accompanying certificates, especially for diamonds and precious gemstones. (Source)
• Security and Privacy: Make sure the website uses SSL encryption to protect your personal and financial information. Look for the padlock icon in your browser's address bar. It is also preferable to shop from reputable websites known for their security measures.

Best Online Stores for Everyday Jewelry

Maison Miru

This modern New York City-based brand encourages you to mix and match pieces to design your own jewelry, such as stackable rings, earrings, and layered necklaces. Their signature flat-back earrings, known as "sleep earrings" for their superior comfort even while sleeping, are an ideal choice for sensitive skin and for those seeking comfortable everyday earrings. Maison Miru also offers nose rings, body jewelry, and a fun collection of charms and add-ons to customize your look.

BaubleBar

If you're looking for fun or themed jewelry, you'll likely find what you're looking for on BaubleBar. The site has sections dedicated to children's jewelry, holiday collections, and everything related to beloved Disney characters. There's also a dedicated sports tab, allowing you to support your favorite team with unique jewelry pieces. BaubleBar focuses heavily on customization, with dozens of jewelry and other accessories that can be personalized with a name, word, or initial. It's not just jewelry; you can also customize bags, phone cases, hairbrushes, blankets, and more. It's recommended to fill your cart with your favorite pieces and then wait for sales, as the brand frequently offers attractive site-wide discounts.

Gorjana

If you're looking for trendy stacking rings, chic hoop earrings, and elegant chain link necklaces, you'll love Gorjana's offerings. These pieces are designed to withstand your daily activities and tasks, but they are also perfectly suitable for formal events and evenings out. Founded in Laguna Beach, the serene coastal environment is reflected in the brand's modern and clean aesthetic. Gorjana also offers a collection of fine jewelry if you're looking for pieces with the same style but prefer the option of 14K gold (instead of gold-plated) and/or luxurious gemstone accents.

Favvory

Whether you're looking for chunky gold hoop earrings or affordable stackable rings, Favvory offers an abundance of attractive options. The quality is excellent for the price, with a focus on nickel-free, lead-free, and hypoallergenic materials. The brand's collection offers a great way to get thoughtfully designed pieces at budget-friendly prices, making Favvory jewelry an excellent choice for everyday wear.

Best Online Stores for Gifts

Nordstrom

Nordstrom is the go-to choice when it comes to clothing and shoes, and the same applies to gift jewelry. With over 200 pages of women's jewelry on the site to browse, you're sure to find a design that suits your needs at a price that fits your budget. You can easily find earrings for $28 as well as diamond rings for $28,000! It's especially easy to sort and filter results on Nordstrom's website, allowing you to browse options by brand, price, material, occasion, and more. This will help you quickly narrow down your search and find the perfect gift. Nordstrom also has a famously good return policy, providing peace of mind for the shopper in case the gift recipient isn't completely happy with it.

GLDN

If you're looking for wedding gifts, to celebrate a special event, or to honor someone special in your life, you'll likely find the perfect personalized pieces at GLDN. Prices generally start under $50, and customization costs are already factored into the listed price, so there are no surprises at checkout. Another feature we love is that GLDN takes customization a step further with a "special request" field on each product, allowing you to tailor your purchase to your unique gifting needs, even beyond typical offerings. GLDN personalized jewelry is a wonderful option for expressing sentiment.

Kate Spade

Are you in the market for a unique and quirky gift? How about a rhinestone-studded hot dog ring, a taxi necklace, or popcorn earrings complete with faux pearl "kernels"? Then, Kate Spade has you covered. The beloved brand offers a wide range of innovative jewelry, with each design more fun than the last. If you're shopping for someone with a more traditional taste, Kate Spade also offers simple earrings, delicate gold bracelets, and the like. You might just have to buy the popcorn earrings for yourself...

Anthropologie

If you're looking for affordable statement jewelry, don't just browse the beautiful dress pages on Anthropologie's website, and instead, check out their diverse collection of necklaces, earrings, rings, and more. There's plenty of jewelry in the $20-30 range, while most designs tend to be around $40 and up. Of course, Anthropologie also offers a full range of clothing, home goods, and other gifts, so it's a great option when you're looking to buy a gift for someone else (and for yourself too!).

Best Online Stores for Luxury Jewelry

Vrai

Vrai sustainably manufactures its diamonds in the Pacific Northwest. The result? Stunning diamonds with no environmental or human impact. Whether you're looking for wedding jewelry, a pair of sparkling diamond earrings, or a luxurious diamond necklace, you can find it here and feel good about the fact that the stone was created with a zero carbon footprint (literally). The sky's the limit when it comes to these lab-grown diamonds – Vrai can cut and polish one specifically for you in any shape and size. However, if you're looking for a more modest piece, there's something for you too. Vrai offers plenty of diamond jewelry under $500, making sustainable diamonds accessible to everyone.

Brilliant Earth

Brilliant Earth offers fine jewelry made from traceable and ethically sourced gemstones. The company's "Beyond Conflict Free" policy sources diamonds and other stones from selected mines where their purchase does not fund war, human rights abuses, environmental destruction, or worker exploitation. For example, Brilliant Earth decided to stop selling diamonds from Russia the day after the country's invasion of Ukraine, as they no longer considered those diamonds conflict-free. If you're shopping for engagement rings, there are plenty of options and price points, as well as the ability to design your own ring. This allows you to start with a stone (diamond, lab-grown diamond, or other gemstone) or start with a setting or collection to build your dream wedding jewelry.

Catbird

If you're looking for simpler and more elegant jewelry, Catbird might be what you're looking for. The brand has been making "small, shiny, and handmade" jewelry for 20 years, and we love that their pieces are made with over 95% recycled gold and diamonds. Catbird amps up the style factor with unique collections designed with musical artists like Phoebe Bridgers and boygenius, as well as actress Jenny Slate. The brand also offers a small collection of home goods and unique gifts (candles, knitted lunch bags, etc.) that are perfect for sending to someone special with a delicate piece of jewelry.

Mejuri

Fine jewelry doesn't have to be astronomically priced. Mejuri helps make fine jewelry accessible to everyone by offering stunning designs at affordable prices. In some designs, this is achieved through the use of gold vermeil, a thick layer of 18K gold over sterling silver. It can last longer than gold plating and is much cheaper than solid gold. It's a win-win solution! Mejuri is also unique in offering a wide men's collection. It's not just wedding rings; there are plenty of men's bracelets and necklaces too, making it a one-stop destination for luxury jewelry for men and women.